Do You Need a License for That?
You found the perfect photo. That doesn’t give you the right to use it
Update your browser to view this website correctly. Update my browser now
You found the perfect photo. That doesn’t give you the right to use it
Help your clients as well as your own station to take advantage of this...
In a sea of sameness, unpredictability is a differentiator
Beware being sucked in by the notion of the Next New Thing
Audacy challenges an assumption held by many ad buyers
You should already be working on mitigating the loss of third-party data revenue
It’s an open question whether Elon Musk did with Twitter, but you don’t have...
While there is no simple answer, it is a fun subject to explore
The argument for making climate change an element of your programming
Radio stations too often view billboard creative just as a branding exercise
Your sales staff should understand this playing field and discuss it with clients
It’s too easy to neglect personal and professional development and growth
Here are ideas to capitalize on the pending arrival of cicadas
Understanding attitudes is the tricky part of being on-air during the virus
Video conferencing can be used by a station to boost relationships, engagement and ratings
Thoughts about local radio advertising during this or any business crisis
Stations can broadcast anywhere and everywhere, but consumers need to have a receiver to...
Use the music industry model to show appreciation and increase community standing
Stations should tap into the natural benefits of outside activities
Your station can play a positive role by considering steps such as these
Impressions are meaningless if nobody actually notices them or takes action
Search engine optimization is not for short-term thinkers but will really pay off over...
YouTube has been growing for years; we can’t ignore the question of how it...
Want to go where few stations do, but where your listeners entertain themselves every...
If you don’t know the goal, you can’t plan to achieve it
If your station hasn’t capitalized on the foodie craze, give these recipes for success...
You’ve heard that content is king, but sharing it is equally crucial
This strategy can help your community, your ratings and your bottom line
You should only air commercials that deliver results; the keys are appropriate frequency...
Whether through events or photo contests, dogs and cats add opportunities
Take the show on the road and reap the benefits
What does radio have in common with Facebook? More than you’d think