Promo Power
NFTs: Are They Relevant for Radio?
While there is no simple answer, it is a fun subject to explore
Radio, Influencing the Future for Good
The argument for making climate change an element of your programming
Build Some Buzz Through Billboards
Radio stations too often view billboard creative just as a branding exercise
Audacy’s Audio Manifesto Reviewed
Your sales staff should understand this playing field and discuss it with clients
Take Time to Renew Relationships
It’s too easy to neglect personal and professional development and growth
Catch the Buzz With Listeners
Here are ideas to capitalize on the pending arrival of cicadas
What’s the Right Tone on COVID-19?
Understanding attitudes is the tricky part of being on-air during the virus
Zoom as a Radio Research and Promo Tool
Video conferencing can be used by a station to boost relationships, engagement and ratings
This Is the Time to Make Connections
Thoughts about local radio advertising during this or any business crisis
Apps Are Key to Radio’s Relevance in 2020
Stations can broadcast anywhere and everywhere, but consumers need to have a receiver to...
Awards for Your Community’s Best
Use the music industry model to show appreciation and increase community standing
The Great Outdoors for Fun and Profit
Stations should tap into the natural benefits of outside activities
Reflections on Racism and Radio
Your station can play a positive role by considering steps such as these
Media Efficiency Versus Effectiveness
Impressions are meaningless if nobody actually notices them or takes action
Let’s Untangle the Knotty Mystery of SEO
Search engine optimization is not for short-term thinkers but will really pay off over...
Visual Radio: Creating a YouTube Channel
YouTube has been growing for years; we can’t ignore the question of how it...
U Belong on YouTube!
Want to go where few stations do, but where your listeners entertain themselves every...
Set Expectations With Advertisers
If you don’t know the goal, you can’t plan to achieve it
What’s Your On-Air Diet Plan?
If your station hasn’t capitalized on the foodie craze, give these recipes for success...
When Audio Is a Utility, Distribution Wins
You’ve heard that content is king, but sharing it is equally crucial
Champion Cause Marketing
This strategy can help your community, your ratings and your bottom line
Social’s Limitations Mean Fresh Opportunity for Radio
You should only air commercials that deliver results; the keys are appropriate frequency...
Unleash the Power of Pets
Whether through events or photo contests, dogs and cats add opportunities
Destination Broadcasts for Fun and Profit
Take the show on the road and reap the benefits
Put the Original Social Network to Work
What does radio have in common with Facebook? More than you’d think
Be Passionate About Your Clients
They love their brands — they expect you to know and love them too
Food Can Be Your Recipe for Success
The airwaves are facing a cuisine shortage, but you can fix that
Chatbot + Text Messaging = Instant Connection
This connection builds a solid base of loyal listeners for your station
Make a Difference for the Long Haul
Longevity enables personalities to grow events that benefit their community
Apps Driving Innovation
Every industry, broadcasting included, would be wise to watch app development
Live Day: The Past Meets the Future
KISW goes back to radio’s roots with annual event
Want Earned Media? Learn to Earn It First
Devise a strategy to leverage your contacts and spread the word about your station
Capture Hearts With Local Events
Listeners remember anytime radio gets involved off the air, in the community
Local Musicians Are a Key Community Connection
Capitalize on area talent to engage listeners
Is Your Station Ready for Radio Influencers?
This strategy is social influencer marketing for radio stations, 2.0
Make Your Station Great Again
Sometimes the best way to endear your station to listeners is to stay out...