The first RDS-TMC navigational service is live in Mexico City.
Lance Locher, the senior VP of Clear Channel Radio’s Total Traffic Network, called the development “just another stepping stone in CCTTN’s global expansion.” He said his company plans to roll out the service in more cities in Mexico soon.
RDS-TMC is a standard for delivery of traffic information to suitably equipped navigation systems.
“We were the first company to broadcast traffic information and now we are the first to offer navigational service in Mexico City,” he stated. Clear Channel Radio launched a full-service traffic network in Mexico City in 2004 and added eight markets two years later.
Clear Channel worked with Grupo Acir to launch the navigational service, which gives customers traffic data on enabled devices. Grupo Acir owns 110 stations in about 40 markets.
CCRTTN says it now reaches 125 million users with traffic data via broadcast, mobile and in-vehicle devices.