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Coding Firm Establishes U.S. Base, Touts Codec for Streaming

Coding Firm Establishes U.S. Base, Touts Codec for Streaming

Expect to hear more about aacPlus from Coding Technologies.
The audio compression technology developer is expanding into the North American market with the opening of an office in Mountain View, Calif. It appointed David Frerichs as a VP and general manager of U.S. operations. He is former president and co-founder of IM Networks. The office will handle technology licensing for North America.
aacPlus is a combination of MPEG AAC and Coding Technologies’ Spectral Band Replication technology. SBR is a bandwidth extension technique that enables codecs to deliver the same quality at half the bit rate; aacPlus promises CD-quality stereo at 48 kbps. Prominent users include XM Satellite Radio.
The company also said the European Broadcasting Union’s “Subjective Listening Tests on Low Bitrate Audio Codecs” shows aacPlus to be the highest quality codec for streaming audio applications.
“Calling aacPlus ‘a clear winner,’ the report states that it is now possible to provide excellent quality stereo audio programming at 48 kbps,” the company said.