A multi-media presentation of “What Happens When the Spots Come On: The Impact of Commercials on the Radio Audience,” is available on CD.
The study was done by Arbitron, Coleman and Media Monitors. As reported in a recent issue of RW, the companies say it demonstrated radio’s ability to retain more than 92 percent of its lead-in audience during the average commercial break.
Coleman is offering a free copy of the CD to every North American radio station or cluster. This offer coincides with a keynote presentation delivered by Coleman President Jon Coleman at the recent RAB conference.
The study is based on an analysis completed by Coleman of radio listening data from Arbitron’s Portable People Meter measurement of the Houston radio market and commercial monitoring data from Media Monitors.
For a copy of the CD, make a request through Coleman’s Web site.