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Corus Likes Viigo for Alan Cross

Expands its use of the smartphone application with ‘ExploreMusic’

Syndicated content from Corus Entertainment Inc. is being distributed to mobile users of BlackBerry and Windows-based devices through Viigo Inc.

Viigo is a developer of a mobile content and services platform for smartphones. The content is “ExploreMusic,” a show and Web portal featuring Alan Cross about “musical discovery and exploration.”

Listeners will be able to download a version of Viigo that comes with the content that is on the “ExploreMusic” Web site, and view the show’s Twitter posts from Cross from within the module, with no need to access Twitter itself.

David Huszar is VP and GM of Corus Interactive and Integrated Solutions. He stated in the announcement that the new interactive element is part of a Corus strategy to connect listeners with hosts and “offer our audiences refreshed content on a minute-to-minute basis.”

The ExploreMusic Viigo “build” will be available for download here.

Both companies are based in Canada.