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Cumulus Names SVP of Revenue Strategy and Ops

Also creates VP of digital operations and business development

John Kaufman

Cumulus Media has created and filled two new corporate positions. The company has appointed John Kaufman as senior vice president of revenue strategy and operations and tapped Larry Linietsky as vice president of digital operations and business development. Both are iHeartMedia/Clear Channel alumni.

Kaufman will “lead the optimization of revenue” with a focus on pricing and inventory management across the network and radio station groups. He will be based in New York and will report to Cumulus President/CEO Mary Berner.

During the course of his career, Kaufman has introduced new revenue management, sales effectiveness and customer marketing strategies for companies including iHeartMedia, Starwood Hotels, Priceline and American Airlines. He joined Clear Channel in 2009 as SVP of revenue management, eventually being named president of business operations for the company. In 2014, he started JK Steele Consulting and helped launch the start-up Spaces (ParcMate) in 2015 as president and COO.

Larry Linietsky will direct digital operations and business development, with a focus on developing, sourcing and monetizing digital products and services for the radio station group and Westwood One. He will report to Cumulus Media EVP of Corporate Marketing/Westwood One President Suzanne Grimes.

Larry Linietsky

Linietsky recently served as senior vice president of business and partner development at iHeartMedia. During his 10-year tenure at iHeartMedia/Clear Channel, he helped create and launch the iHeartRadio app across over 40 platforms, led partner acquisition and affiliations to bring over 2,000 radio stations and thousands of podcasts into the platform, managed vendor relations and forged key partnerships in programmatic, data and streaming for the company. Linietsky has more than 23 years of experience in building products, driving business development and leading teams.

Cumulus Media combines local programming with nationally syndicated brands to deliver content through its 447 owned-and-operated stations broadcasting in 90 U.S. media markets, 8,000 broadcast radio stations affiliated with its Westwood One network and numerous digital channels.