Cumulus Media has struck a deal with iHeartMedia subsidiary Premiere Networks to renew and extend its affiliation agreement with “The Rush Limbaugh Show.” Already in its 28th year of national syndication, the program will continue to air on 33 Cumulus stations through 2019.
Limbaugh has been recognized by the National Association of Broadcasters with five Marconi Awards for “Syndicated Radio Personality of the Year,” and he was inducted into the Radio Hall of Fame in 1993, the NAB Hall of Fame in 1998 and the Hall of Famous Missourians in 2012.
In the last year, according to Nielsen Audio, “The Rush Limbaugh Show” experienced combined audience growth of +49% with persons 12+ and +23% with adults 25–54 on Cumulus-owned stations in WLS(AM) Chicago; WJR(AM) Detroit; WMAL(FM), Washington; WBAP(AM) Dallas; and KSFO(AM) San Francisco.
Also, according to Nielsen Audio, in 2016 nationwide, the show experienced year-over-year audience growth with persons 12+ (+21%), adults 25–54 (+13%), adults 18–34 (+12%) and women 25–54 (+17%).
“From continued ad sales growth and increased audience levels, to unparalleled audience connection, having an iconic talent like Rush in a station lineup drives valuable opportunities for advertisers and strategic partners,” said Premiere Networks President Julie Talbott.