Music-subscription service Deezer will participate in AdWave, AdsWizz’s audio ad exchange. The deal enables Deezer to receive audio ads from advertising agencies and networks.
Advertisers will be able to deliver targeted ads tailored to listeners’ locations, listening devices, demographic categories and other profile elements, according to the companies.
With plans to launch in the U.S. later this year, Deezer says it has 16 million unique users and 5 million paid subscribers and some 100 million sharable playlists. The company says its fans enjoy music “unconstrained by past barriers,” providing access to 30 million tracks, available on devices like PCs, laptops, tablets, smartphones, wireless home speakers, in-car audio, smart TVs and the Xbox.
Deezer’s AdWave participation will initially extend to Austria, Germany, the United Kingdom, Spain, Switzerland and the Netherlands, eventually rolling out in all countries in which it operates other than France. The deal is not exclusive.
