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Digital Radio Advances in Switzerland - Radio World

Digital Radio Advances in Switzerland

A survey has digital (DAB+ and the internet) at 53 percent, overtaking analog radio for the first time
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A release from the Digital Migration (DigiMig) working group reports that a survey was conducted in the spring of this year, revealing digital radio (DAB+ and the internet) has surpassed FM radio for the first time.

According to the survey, which was carried out by GfK Switzerland, 53 of every 100 minutes of radio listened to per day in Switzerland was digital, an eight point increase over results in the spring of 2015.

FM, it says, continues to decline, as digital radio has become the more popular listening method at work and at home. FM maintains its lead in for in-car listening, though digital does continue to grow; it currently represents 30 percent of total in-car listening.

Whether it be DAB or the internet, digital radio is listened to by all age groups in Switzerland, with it being the most popular for listeners age 55 and under. Two thirds of listeners under 35 are currently listening to digital, with internet being the more popular format. Older listeners tend to lean more toward DAB+, per the survey.

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