DTS will soon launch of an updated version of its DTS AutoStage Broadcaster Portal, providing radio broadcasters access to new data analytics for their stations. The new portal goes live on Nov. 1, 2025.
The Xperi subsidiary said the broadcaster portal now delivers audience listening analytics across 250 U.S. markets, “which facilitates more nuanced insights based on geographic segmentation that are orders of magnitude above what was previously available,” it said in a press release.
First launched in 2023, and built on the DTS AutoStage platform, DTS markets the portal as the world’s first global, in-car radio audience insights platform.
Joe D’Angelo, Xperi’s senior vice president of commercial strategy and partnerships, said in a press release: “The portal’s breadth of insights, delivered within 24 hours from millions of vehicles, means broadcasters can measure audience shifts as they happen, and where most consumers are listening — in their cars.
“This means more relevant programming for audiences,” he continued.
With the updated tool, radio stations are now able to view audience listening data at the station level by time of day, market, rank and geography in their core markets.
Reporting capabilities include hourly flow and geographic heat maps, as well as data on the number of vehicles utilized for listening reporting, with market sample sizes updated daily. Reports can trend by days, weeks, months and quarters, as well as hour-by-hour for selected day or days. Listening metrics include time spent, share, tuning occasions and cume.
DTS said, with these new capabilities, broadcasters can also see how their radio stations perform beyond their core market, capturing listening in adjacent territories where their signal carries. For example, a New York radio station can now measure audience engagement across neighboring New Jersey and Connecticut, while a Syracuse station can see listening in nearby Utica or Rome.
“This expanded visibility allows sales teams to pursue advertising opportunities in new areas, turning spillover listening into incremental revenue,” said DTS in the release.
D’Angelo concluded: “This measurement achieves a level of consistency that has never been available to radio before, while applying a single, consistent methodology across the 250 markets, eliminating the patchwork of approaches that have historically divided large and small market measurement.”
The DTS AutoStage Broadcaster Portal is available to radio stations broadcasting in analog and digital. Registration is open now.
