Xperi, the parent of the DTS AutoStage technology, has announced a new premium tier of features for its broadcaster portal.
The company said that the DTS AutoStage Broadcaster Portal Premium gives subscribing stations access to station rankings by daypart, in near real-time, as well as expanded, exportable music charts.
The portal’s data is from DTS AutoStage, which is integrated into approximately 16 million vehicles globally. Per Xperi, this generates around 34 million hours of listening data per month in the U.S. across approximately 302 markets.
Pricing is structured for both commercial and non-commercial categories, determined by market size and BIA revenue market ranking.
Premium feature breakdown
The features are now available and will be demonstrated at Xperi’s NAB Show booth, which include:
- Station rankings with daypart granularity: Stations can see exactly where their station ranks in its local market and in adjacent markets, broken down by daypart: overnight, morning drive, midday, afternoon drive and evening.
- Near real-time data — by day, week, month and quarter: Premium subscribers can watch patterns evolve and use them to inform their programming and promotions.
- Top 100 songs: Premium subscribers gain access to weekly top 100 song rankings by total listening sessions, complete with spins, average sessions per spin and week-over-week chart movement.
- Full data export: Every report in the premium tier — market share, daypart activity, music charts and ranking position — can be exported and downloaded for use in advertiser presentations and sales materials.
- Enhanced combined listening heatmaps across expanded markets: Premium subscribers can view listening heatmaps with all broadcast frequencies — FM, HD Radio and translators — combined into one unified view, as well as weekly and monthly heatmap views.
Existing broadcaster portal features include quarterly listening data provided at the station level by time of day, market and geography in their core markets and surrounding markets. The portal also includes hourly flow, geographic heat maps and the number of vehicles used for listening reporting, with market sample sizes updated daily.
DTS AutoStage is now in 13 automotive brands, including Mercedes-Benz, Maybach, Hyundai, Genesis, Kia, BMW, MINI, Ford, Lincoln, Nissan, Infiniti, Tesla and Audi.
As of the beginning of April, vehicle coverage in New York City is 247,000; Cleveland is 46,312; Birmingham, Ala., is 19,211; Jackson, Miss., is 7,117; and market #302, Kokomo, Ind., is 1,464, Xperi said.
Joe D’Angelo, Xperi’s senior vice president of commercial strategy and partnerships, said that the premium tier was developed as a result of talking to station managers across the country. It allows broadcasters — from large market leaders to local community stations —to see where their stations rank at any hour of the day.
