The 2014 Mazda3 is the first Mazdato have integrated audio and free traffic flow images using Clear Channel’s Total Traffic HD Network and HD Radio technology. The 2014 Mazda3 is available in dealerships now.
IBiquity Digital COO Jeff Jury says Mazda has joined the growing list of automakers to recognize and use the HD Radio digital data pipe to deliver subscription-free traffic information to their new display audio system.
The redesigned Mazda3 features a new display audio system, “Mazda Connect,” that incorporates the latest HD Radio audio and data features including Artist Experience. Artist Experience synchronizes audio with visual elements like album art on the display.
Mazda says its new “human-machine interface” aims to help drivers maintain proper posture, concentrate on the road and drive more safely, even while handling larger amounts of information. The information used is divided into groups, and an “innovative” screen layout is employed “to let the driver safely balance their primary job of driving while obtaining other peripheral information,” according to the automaker.
Mazda Connect connects via Bluetooth to a smartphone and can be updated. In addition to the current music access channels via standard AM/FM radio, CD and USB/auxiliary port connections, it includes Pandora Internet audio and is satellite radio-ready. Mazda says Internet-based apps like Aha by Harman and Stitcher will be available.
The automaker says the Mazda3 is its best-selling vehicle worldwide. The use of Mazda Connect in the redesigned vehicle with its “slew of audio and connectivity features” is unexpected in the compact car segment, according to Mazda North American Operations President/CEO Jim O’Sullivan.
