Futuri Touts Instant Alert Study

Nielsen says users see more listeners
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Futuri Media is pointing to a study from Nielsen Audio that says users of Futuri’s Instant Alerts service see a gain in listenership.

“A new Nielsen Audio study shows sharp increases in both tune-in occasions and time spent listening (TSL) on radio stations offering consumers Futuri’s Instant Alerts feature …” said a release. Instant Alerts are text, tweet or email alerts to listeners when one of their favorite songs is about to play, the company says.

According to the release, “Nielsen reported that a solid majority of the stations using Futuri’s Instant Alerts — 62.5% — increased tune-in occasions within 90 days of deploying the feature. By comparison, they were 36% more likely to boost occasions by at least 10% within that time frame than a control group of similarly formatted stations in similar-sized markets which did not offer the feature.”

It added, “Nielsen’s research also found that consumers who recently became Instant Alert users anticipated becoming ‘more engaged’ with their favorite station in terms of time spent listening, a key driver of station ratings. More than 83% said they planned to listen more to that station in the coming week.”

It should be noted that the study was commissioned by Futuri Media. “The Instant Alert Efficacy Study, commissioned by Futuri Media, tracked listening activity for several months on 10 mainstream formats at 40 stations in 16 major markets measured by Nielsen’s Portable People Meter,” a release explained.

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