Glassman Joins BE as VP of Strategic Marketing

Glassman Joins BE as VP of Strategic Marketing
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An executive familiar to radio equipment users is joining Broadcast Electronics.
Neil Glassman signs up with BE as its vice president for strategic marketing. President John Pedlow made the announcement.
Glassman had been working with BE recently in a consulting capacity as managing director of Cowan Communications. He launched the U.S. division of French digital audio networking company Digigram S.A. in 1997. He has also worked for suppliers Telos Systems/Omnia Audio, Bradley Broadcast and Radio Systems.
Among his responsibilities at BE are product positioning and branding, strategies to increase market share, worldwide marketing, advertising, media relations, online presence and trade shows.

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