Betsy Lazar will give the marketing keynote at RAB2007.
Lazar is executive director of advertising and media operations for General Motors, which RAB says has one of the world’s largest media budgets. “Lazar will share insights about how General Motors is approaching the changing media landscape, how media plans are evolving accordingly and the role that radio plays in these plans,” RAB said, calling her appearance an “exceptional opportunity to hear a major advertiser’s perspective.”
The conference will be held in Dallas Feb. 8–11.
GM Ad Exec to Speak at RAB
GM Ad Exec to Speak at RAB
