While hipper-than-thou and urban radio stations watch their images closely — lest they fall behind a rival — country stations often take a slower approach — if it ain’t broke, don’t fix it.
Image and branding service Groove Addicts has turned its makeover eye towards country stations with the “Radio Rodeo” package.
Package producer Eddie Bower said his goal is to give imaging directors quality contemporary country music beds and works parts.
The package contains sweeps, IDs, promos, music bends, jingle FX, morning show materials and other useful tools.
