HD Digital Radio Alliance Marketing Campaign Expands - Radio World

HD Digital Radio Alliance Marketing Campaign Expands

HD Digital Radio Alliance Marketing Campaign Expands
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Circuit City Joins Campaign While RadioShack Expands HD-R Availability



The HD Digital Radio Alliance is preparing for the next phase of its marketing campaign which kicks off Nov. 13.
Alliance stations will air new HD Radio ads to promote digital radio products in Circuit City stores in 10 markets and online at www.circuitcity.com. The alliance will advertise Web-site availability in 58 additional markets.
Circuit City has joined the list of digital radio retailers with stores selling HD-R product in 10 markets; RadioShack is expanding its rollout to some 2,500 stores in new markets.
JVC has dropped the price of its in-dash, automotive receiver price to $199; up to $50 in rebates are now available for select receiver models. With the rebate, the retail price of the JVC unit drops to $149.
Other alliance partners to be promoted in the campaign include Amazon; Cambridge SoundWorks, which recently launched two new HD radio models; Crutchfield; Tweeter; and JVC.
Retailers and manufacturers will collaborate with the alliance on additional marketing efforts that include print advertising, catalog listings and online and in-store campaigns.

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