The HD Digital Radio Alliance promoted Diane Warren to executive vice president.
She had been senior vice president of marketing and communications.
The alliance says Warren has been the primary liaison for HD Radio marketing partners, and was instrumental in helping to secure a number of distribution deals, including Wal-Mart and RadioShack. She directed the alliance’s ad campaigns and other marketing components focused on the nationwide rollout of HD Radio broadcasts.
Warren also has been primary point person for the NAB’s HD Radio Marketing Task Force.
She will expand her management of relationships with HD Radio receiver makers, radio stations and press.