Seeking to make it easier for consumers to find digital stations, the HD Digital Radio Alliance is giving its members some marketing support in the form of a station guide that can be featured on station Web sites.
Hundreds of alliance sites are using the guide, it said, to allow listeners to find new formats in their markets or to print a list and take to new cities to explore stations there.
The alliance is providing three different standard-sized Web buttons and a station guide for each market that can be automatically updated daily through the Ibiquity database, according to the alliance site. A station in Daytona Beach, for instance, can use the code provided to insert the Daytona Beach Station Guide into its Web site.
You can see what the marketing package looks like here.