Editor’s note: In this morning’s newsletter, we misstated the number of new attendees at this year’s NAB Show. That figure should be 48% of the 58,000 attendees, not 48,000.
According to the National Association of Broadcasters, there were about 58,000 registered attendees for the NAB Show this year.
Last year, it announced 55,000 for the event, and the post-COVID high has been 65K in 2023.
Approximately 48% of this year’s visitors attended the NAB Show for the first time, the association said in a release. Last year that number was 53%.
We spoke with some exhibitors at the show who worried about a downturn in international foot traffic around the show floor, but NAB said that visitors hailed from 146 countries. One in four participants traveled from outside the U.S., which compares similarly to the 26% figure NAB announced from last year.
But who those attendees are is changing. In terms of makeup, the number of registered attendees who are content creators increased 140% over 2025, NAB said.
Combined with sports and enterprise, the result is not just an evolving media landscape, but an evolving NAB Show, it said in a release.
About 13,000 attendees reported that they are corporate media professionals, which it said was nearly double the 2025 number.
The show itself featured 530 sessions and 899 speakers. There were around 1,100 exhibitors, including 132 for the first time.
Dates for next year’s show are April 3–7.
[For more coverage of the convention see our NAB Show page.]
