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Nielsen Drops Nine From Its Rated Market List

Cites “typical expansion and contraction” of its measurement list

Nielsen logoThe spring 2020 Nielsen Audio Market Report will be the final one for nine small radio markets.

Nielsen Audio will discontinue its syndicated market report for Battle Creek, Mich.; Bend, Ore.; Billings, Mont.; Grand Junction, Colo.; New Bedford-Fall River, Mass.; Texarkana, Texas-Arkansas; Tri-Cities, Wash. (Richland-Kennewick-Pasco); Twin Falls-Sun Valley, Idaho; and Yakima, Wash.

The company released a statement:

“Like most commercial businesses, Nielsen Audio continually reviews the economic viability of doing business in all markets. If the audio marketplace in select markets cannot financially support measurement, we discontinue producing our syndicated market report in those markets. That is just business as usual, the typical expansion and contraction of our rated audio market list, which is the case with these nine markets.”