Hertz, Sirius Expand Rental Options

Hertz, Sirius Expand Rental Options
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Hertz has increased the number of markets in which Sirius will offer its satellite radio service as an option in rental cars. Airport customers in California and Florida, plus Hertz customers in Denver, Phoenix and Las Vegas already had that option. On April 1, Hertz and Sirius expanded the satellite radio options to Hertz rental customers in Atlanta, Chicago, Dallas/Ft. Worth, Houston and Detroit.
Additional markets will be rolled out each month thereafter, culminating in 33 by July. Along with the market expansion, Hertz will be expanding the vehicles available with Sirius to 28 models.
"We've had positive customer feedback from the initial launch of Sirius in California and Florida," said Hertz EVP, Sales and Marketing Brian Kennedy.

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