HipCricket Inc. named Steven Siegel vice president of brand solutions.
He has developed mobile marketing programs for brands and agencies such as Dunkin Donuts, The History Channel, McDonald’s, Verizon Wireless and Viacom.
Most recently Siegel served as vice president of mobile marketing and solutions at Enpocket (now Nokia Ad Solutions). He had also held senior sales and management positions at Responsys, Engage Media and Mediacom/Beyond Interactive.
