From Radio World’s Who’s Buying What page: Activo Broadcasting will deploy a MaxxCasting system from GeoBroadcast Solutions at two stations in the Las Vegas Valley.
It will use the technology at FM stations KADD and KXLI, both of which air Spanish-language content.
GBS said in a press release that its prediction model indicates that Activo will experience “a remarkable increase in mobile coverage, reaching an additional 362,881 listeners.” It cited better signal coverage from the main antenna and three additional strategically placed nodes to expand coverage in the St. George, Utah area.
MaxxCasting enhances FM signals through the deployment of a cluster of low, directionalized synchronized booster sites. GBS said the installation will produce “noticeable reductions in areas with weaker signals and expanded coverage areas, especially towards the southeast and northeast regions of Las Vegas.”
Eric Palacios is owner of Activo Broadcasting. He told GBS his company is particularly interested in the potential to enhance coverage over high-density minority population areas.
KADD broadcasts on 93.5 and is licensed to Logandale, Nev., while KXLI broadcasts on 94.5 and is licensed to Moapa. Both are Class C FM stations with 93 kW ERP and they share a combined antenna system.
GBS redesigned an existing KADD booster, changing its antenna pattern and azimuth. The two FM stations will have a new MaxxCasting node at that site, multiplexing two boosters with call signs KADD-FM1 and KXLI-FM1. (An existing KXLI booster is not used in the new configuration.)
In addition, GBS will add two more nodes. Both stations will multiplex on those as well; their call signs will be KADD-FM2 and -FM3, and KXLI-FM2 and -FM3.
