Ibiquity Uses Cash Incentives to Generate Station IBOC Promotions

Ibiquity Uses Cash Incentives to Generate Station IBOC Promotions
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More details have emerged about Ibiquity’s new marketing Web site, the HD Radio Playbook, reported here last week.
Ibiquity is offering cash prizes totaling $15,000, to generate interest in station HD Radio promotions. The prizes will be awarded at the NAB Radio Show for categories such as best AM promotion, a copywriter award and an award for using audio on a station Web site.
To share ideas on the HD Radio Playbook, go to www.hdradioplaybook.com.

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