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Ibiquity Uses Cash Incentives to Generate Station IBOC Promotions

Ibiquity Uses Cash Incentives to Generate Station IBOC Promotions

More details have emerged about Ibiquity’s new marketing Web site, the HD Radio Playbook, reported here last week.
Ibiquity is offering cash prizes totaling $15,000, to generate interest in station HD Radio promotions. The prizes will be awarded at the NAB Radio Show for categories such as best AM promotion, a copywriter award and an award for using audio on a station Web site.
To share ideas on the HD Radio Playbook, go to www.hdradioplaybook.com.

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