iHeart Names SVP of Programming for iHeartLatino - Radio World

iHeart Names SVP of Programming for iHeartLatino

Also, WIHT taps Elizabethany as assistant PD and on-air talent in D.C.
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Pedro Javier “PJ” González

Pedro Javier “PJ” González has been named senior vice president of programming for iHeartLatino. Also, iHeartMedia’s Washington group announced Elizabethany has been named assistant program director and afternoon show host for WIHT(FM).

González will be based out of Miami and will report to iHeartLatino Chairman and Chief Creative Officer Enrique Santos and iHeart’s National Programming Group Executive Vice President/General Manager Brad Hardin.

In September 2016, iHeartMedia joined with Santos to develop iHeartLatino, a Hispanic multiplatform initiative, which aggregates the company’s portfolio of Hispanic targeted programming and content.

González will work with Santos and Hardin to oversee the iHeartLatino brand and programming strategy. He will assist in the recruitment of programming and on-air talent and will collaborate with national and local sales teams to create and execute programming with partners. He will work with the artist relations department to plan and book talent for iHeartRadio Fiesta Latina.

He previously served as vice president of content for Univision Radio, where he was responsible for branding and content strategies across radio and all digital platforms. During his 13 years at Univision, he also managed talent development for all radio brands and worked closely with Santos. He also served as VP of programming for Uno Radio Group in his native Puerto Rico, where he oversaw the top three stations in the market. González began his radio career at age 17 as an on-air personality in Puerto Rico.

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Elizabethany

And as assistant PD, Elizabethany will assist in overseeing that station’s on-air and music programming. She will also serve as the afternoon show host. She will report to WIHT Program Director Rob Kruz.

She has served as the night host and music director for WIHT since 2013. She began her radio career at the station as an intern in 2008. Since then, she spent time at KNDE in College Station, Texas, and WVHT in Norfolk, Va.

iHeartMedia Washington owns and operates WIHT, WASH(FM), WBIG(FM), WWDC(FM) and WMZQ(FM.)

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