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iHeartMedia Reorganizes Station Groups, Again

Shifts responsibilities, names new programming faces

iHeartMedia Markets Group is creating a new Southwest Division that will include regions formerly in its Central Division. Other former Central Division regions will be moved into the West and Midwest/Southeast Divisions.

Kevin LeGrett, formerly iHeartMedia’s Los Angeles Region president, will become president of the new Southwest Division, which will now include the Los Angeles, San Diego/Riverside, Arizona, Red River, Houston, Dallas and Austin/San Antonio regions. He will continue to report to Greg Ashlock, president of iHeartMedia West, and will also become a member of the senior executive operating committee.

Ashlock will add the Denver, Western Great Lakes and Omaha Regions to his existing West Division. The St. Louis, Nashville and Mid-South Regions will move to the Midwest/Southeast Division under President Tom McConnell. The Pittsburgh Region, formerly part of the Midwest/Southeast Division, will move to the Northeast Division under President Hartley Adkins. Both LeGrett and Ashlock will continue to operate from Los Angeles.

In other iHeart news, Dave Adams has been named senior vice president of programming for the Tucson, Ariz., market, effective Oct. 24. The market includes KRQ(FM), KIMY(FM), KOHT(FM), KYWD(FM) KXEW(AM), KNST(AM) and KTZR(AM).

Adams will work with program directors, on-air personalities and sales to oversee on-air, digital and music programming. He will report to Carl Anderson, market president for iHeartMedia Tucson, and Area Senior Vice President of Programming for the Arizona Region Paul Kelley.

 He recently served as the brand manager for KLOU(FM)/KLOU(HD2) for iHeartMedia St. Louis. He also previously programmed iHeartMedia’s WRNW(FM)/WRIT(FM) in Milwaukee.

Tim Herbster has been named senior vice president of programming for iHeartMedia’s Pacific Northwest Region and program director of KKRZ(FM) and KXJM(FM) in Portland, Ore., effective Oct. 3. iHeartMedia’s Pacific Northwest Region has a presence in Portland; Seattle; Spokane, Wash.; Fairbanks, Alaska; and Anchorage, Alaska.

Based in Portland, Herbster will work with program directors, on-air personalities and sales to oversee on-air, digital and music programming for the radio station brands and their local events. He will report to Robert Dove, president of the Pacific Northwest Region for iHeartMedia.

Herbster, known as “Romeo,” is the host of the nationally syndicated “Most Requested Live with Romeo” and “The iHeartRadio Countdown” shows and will continue to host both shows in conjunction with his new position. In 2012, Herbster was named VP of special programming projects for iHeartMedia.

Herbster previously served as PD and hosted afternoons at WIOQ(FM)/Q102 in Philadelphia. His background also includes serving as VP of programming at internet service GOOM Radio, night on-air personality and music director at WHTZ(FM)/Z100 in New York City and on-air host and programming positions in Detroit; Salt Lake City; Nashville, Tenn; Erie, Pa; and St. Marys, Pa.

Houston’s KBME(AM) for has added on-air personality Josh Innes to its weekday lineup. Beginning Oct. 10, Innes will host the afternoon drive show weekdays from 3–7 p.m.

Innes returns to Houston where he hosted afternoon drive for CBS Radio before leaving for Philadelphia for a similar role at WIP(FM)/Sports Radio 94. Innes got his start in his hometown of Baton Rouge at WJBO(AM).