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Industry Lauds USADR, LDR

Industry Lauds USADR, LDR

Different factions of the industry are hailing the merger proposal between USA Digital Radio and Lucent Digital Radio into a new company to be called iBiquity Digital Corporation.
“It’s encouraging that these two companies are combining resources to develop terrestrial digital quality radio for the consuming public,” said NAB President/CEO Eddie Fritts.
Jim Woods, formerly VP of the radio division and now VP/GM of Harris Automation, said of the proposed merger, “It’s a very positive development. … . It removes the risk of making the R&D investment (in IBOC.)”
“This is the equivalent of the Grand Alliance,” said Consumer Electronics Association CEO Gary Shapiro, referring to the TV digital transition. While the announced merger is a “major step,” Shapiro cautioned that whatever system iBiquity develops would have to be tested. “We’re not saying this is an acceptable system. It still has to be proven.”
Leslie Stimson