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Infinity to Integrate Wicks Traffic/Billing Systems

Infinity to Integrate Wicks Traffic/Billing Systems

Wicks Broadcast Solutions, LLC has entered into an agreement with Infinity Broadcasting to integrate Wicks’ DeltaFlex 4 broadcast management and Control Tower reporting and data consolidation systems into Infinity’s 185 radio stations.
WBS CEO Pete D’Acosta, said, “Once the standardization is complete and Control Tower is installed, Infinity will have secure access and an accurate daily snap shot of every station from each traffic system.”
DeltaFlex 4, is Wicks traffic/billing/broadcast management software system while control tower allows users to aggregate sales goals and targets at the station and market level and match those against actual and projected sales.