SCMS and radioDNA have announced a collaboration to launch a new line of video automation systems designed to help radio outlets expand their visual presence.
According to a release, the solution is intended to replace legacy coaxial wiring with a network-centric architecture that comes without the cost or complexity of traditional TV-based infrastructure.
By integrating directly with digital audio backends from manufacturers like Wheatstone and Telos’ Axia line, the system automates camera control using OBSBOT TailAir cameras. The systems integrate NDI video networking with video production software, suitable for centralized control and automation of multiple cameras.
The companies provided photos of an install at Houston Public Media, the operator of 88.7 KUHF(FM), last May.
“What radioDNA brings is a way to elevate that effort dramatically, using automation and networking to make the result look intentional, professional, and monetizable — without blowing the budget,” said Doug Tharp, vice president at SCMS, said in the release.
The proprietary software connects with existing radio automation systems to handle routine video switching and remote guest integration automatically, eliminating the need for a full production crew.
Stations can incorporate Zoom-based video feeds into live shows, bringing in guests, reporters or contributors and presenting them as part of a broadcast-quality production, the companies said.
Beyond live streaming, the platform enables automated content repurposing for social media clips and supports dynamic video ad insertion for new revenue streams.
SCMS will represent and sell radioDNA’s visual radio automation systems, according to the release, providing media outlets with solutions that include system design, equipment sourcing and deployment support, according to the release.
radioDNA is based in the Twin Cities, and has a focus on end-to-end services that includes RF system engineering, video automation, cloud-based radio and video platforms and ongoing systems maintenance.
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