The Interactive Advertising Bureau released its annual Revenue Report for 2011, citing a year-over-year increase of 22 percent on spending from 2010, for a total of $31 billion for the year.
This monumental growth surpasses the 15% recorded in IAB’s previous annual report in April of 2011. These numbers confirm the sixth consecutive year of growth for the Internet advertising sector.
“This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time : in digital media,” said Randall Rothenberg, president and CEO of IAB, in a press release. “Pushing past the $30 billion barrier, the interactive advertising industry confirms its central place in media.”
Mobile advertising saw the fastest growth at 149% for the year, totaling $1.6 billion.
The largest ad spending continued to come from retailers, accounting for 21% of the total, or $5.5 billion.
Internet Ad Revenue Up 15%, IAB Says (Apr. 2011)