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Jacobs Media Dives Into Game Apps

Co-branded games create revenue opportunities for stations, says app developer

Jacobs Media-owned jacapps is now offering mobile game apps to radio stations.

The game apps are station branded and offer opportunities for sponsor messages; they’ll be released quarterly, enabling stations to plan ahead for promotion and sales, says jacapps, which has developed 800+ apps to-date.

COO of jacapps Bob Kernen says the games are engaging and drive the repeat usage that appeals to sponsors. “It’s the right answer when a client asks, ‘What’s new?’ They also support programming because they enhance a station’s brand image,” says Kernen.

The company recently produced a game app for Greater Media’s WCSX(FM), Detroit, to coincide with deer hunting season. The app featured a sponsor new to radio and was downloaded more than 50,000 times in a five-week span, according to CSX Program Director JT Tarrants. “If you truly care about your audience, engage them on several different platforms and they will reward you.”

Many advertisers are asking for unique mobile sponsorship opportunities, and in-game sponsorship “transcends low CPM banner ads,” according to jacapps President Paul Jacobs, who says the sponsorship “provides advertisers with a unique, proven platform and radio stations can create long-term, profitable packages as a result.”

WCSX Goes Hunting