Streaming provider Liquid Compass says it has a custom media player for the radio industry that uses Microsoft Silverlight technology.
It broadcasts a live stream while also using the cross-browser capabilities of Silverlight to rotate synchronized in-stream and banner ad content across multiple browsers and platforms. The technology will be integrated into Liquid Compass clients’ media players starting this month.
The company says its system also will enable stations to be more listener-friendly and interactive, using their existing Microsoft Windows Media-based streaming media platform and, at the same time, appealing to Mac users and others who prefer Mozilla Firefox and Safari browsers.
Liquid Compass says this encourages listeners to remain on a station’s Web site or stream for longer periods of time.
“We can now offer our radio clientele a wider range of advertising and multimedia options, while remaining platform independent in order for stations to maximize reach to their listeners,” said the company’s CTO, Andrew Ronchetti.
