With 2016, a presidential election year, quickly approaching, it’s time for many radio stations to start thinking how to make some easy money in that lucrative quadrennial market. To help out, the Michigan Association of Broadcasters is hosting a seminar/webinar focused on the ins and outs of political broadcasting.
Scheduled for Dec. 17, starting at 2 p.m., the presentation will feature Bobby Baker of the Federal Communications Commission along with David Oxenford of Wilkinson Barker Knauer and well-known for his Broadcast Law Blog.
The topics to be covered are the usual: compliance with state and federal rules and regulations; lowest unit rate, third party issue advertising, reasonable access and equal opportunities, sponsorship identification and public file requirements, etc.
Those in or near Lansing, Mich., can attend the Michigan State University location while others will need to catch the webinar. It’s free for MAB members and also free for the members of several other state broadcast associations so check with yours if you are a member. Nonmembers pay $149 (though it might be worth it either way).