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Maximi$er Plus Assists Stations in Targeting Consumers

Maximi$er Plus Assists Stations in Targeting Consumers

Arbitron Inc. is releasing a national regional radio audience information service called Maximi$er Plus. The service offers access to ratings information based on custom clusters of stations located across multiple markets and countries from Arbitron-surveyed markets in the United States.
A full set of diary-level data can be accessed in one database, including demographic and socioeconomic coverage such as income, education, presence of children and race/ethnicity information.
Maximi$er Plus data sets are expected to be released semiannually following the spring and fall releases for local markets. Data can be assembled by radio groups or stations on a multimarket or county basis.