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McDargh To Speak at RAB 2003

McDargh To Speak at RAB 2003

Eileen McDargh will deliver the Friday luncheon keynote at the Radio Advertising Bureau’s RAB 2003 Conference at the Hyatt Regency in New Orleans from Jan. 30 to Feb. 2.
The author and speaker will deliver an address entitled “Resiliency: Staying Rightside Up In a World That’s Upside Down,” drawn from her business and life experience, that will help the audience examine the qualities McDargh sees in a resilient spirit – stetchability, stamina and soulfulness – in efforts to be a “resilient change-master.”
According to RAB President/CEO Gary Fries, “Eileen’s perspective on how to deal with an ever-evolving environment is invaluable to Radio managers and sellers currently facing tremendous upheaval in the advertising and media landscape.”