Providing a different view of radio ad trends, spending on radio fell 2.1 percent in the first quarter of the year compared to the same period last year, according to TNS Media Intelligence.
It said total media advertising expenditures fell by 0.3 percent to $34.93 billion. The research firm said overall results were adversely affected by comparisons against last year’s Winter Olympics. “However, after factoring out the incremental contribution of special events, it is apparent that core growth rates have slowed further from last year’s lackluster levels.”
In the quarter, Internet display advertising posted a 16.7 percent increase to $2.7 billion. Consumer magazines were up 7.1 percent to $5.17 billion. Cable network expenditures were up 6.3% to $3.82 billion.
Broadcast network TV ad spending fell 7.2 percent to $6.05 billion, spot TV dropped 4.1 percent to $3.74 billion.
“Newspaper and radio media continued to significantly lag the overall market,” the company stated. Expenditures for local newspapers fell 4.6 percent to $5.39 billion.
It estimated radio spending in the quarter at $2.29 billion, substantially less than the $4.72 billion of the most recent RAB estimate.