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Media Monitors Claims a Thousand Points of Data

Service hits milestone in coverage, company says

Media Monitors, a provider of broadcast monitoring and verification services, has passed the mark of monitoring 1,000 local broadcast TV stations and network and local cable channels, as well as approximately 1,500 radio stations, in the U.S., the company said.

Media Monitors delivers information regarding what ads were displayed in each market where it has data collection equipment. This intelligence is designed to help sales departments find new opportunities.

According to the company, Media Monitors’ multiple locations allow “accountability in geo-targeted ads.” Multimedia integration and quality of data add to the value of the intelligence services it provides, the company says.

“Media Monitors covers 70% of the U.S. TV homes with its research and monitors 93.5% of the radio population of the United States,” said Vice President of Sales Frank Cammarata. He said he expected the company to expand its coverage in 2013, especially with a new Internet monitoring service.