Radio spot monitoring service Media Monitors has opened an office in London.
Besides monitoring that city, easily the largest market in the country, the office will be the base for future expansion of service throughout the British Isles.
President and CEO of Media Monitors Philippe Generali made the announcement.
Media Monitors said it has been testing its systems and gathering pre-launch data for several months. The U.K. service will include song data for every station monitored.