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Media Monitors Snags Westwood One in Tracking Deal

Media Monitors Snags Westwood One in Tracking Deal

A high-profile verification contract for Media Monitors…
Westwood One will use Media Monitors spot airplay data as its reference in the future. Media Monitors, which is owned by RCS, will continuously record rated Westwood One radio affiliates and produce live data feeds of station compliance that the syndicator can sort by station, market or advertiser via the service of Media Monitors.
“Initially the service will be launched in the top 40 markets focusing on rated stations with a minimum rating of a 2 share,” the companies announced.
Westwood One co-COO Peter Kosann and Media Monitors President Philippe Generali made the announcement. Westwood One has some 5,000 U.S. radio affiliates.