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Media Services Group Hires Birch

Tom Birch is also owner of Lakes Media

Tom Birch will join Media Services Group as a director, effective Feb. 1, according to MSG Managing Director Eddie Esserman.

Birch is owner of Lakes Media, which owns nine stations serving southern Virginia and northern North Carolina and Opus Media-owned clusters in Jackson, Miss., Savannah, Ga., Fort Walton Beach, Fla., and Monroe, La. He has owned and operated the company for 13 years and continues to do so.

Birch is also a member of the National Association of Broadcasters Committee on Local Radio Audience Measurement.

He spent nine years as owner/CEO of Opus Media Group, and spent 12 years as founder and CEO of Birch/Scarborough Research in the 1980s.

“With an excellent management team now running Lakes Media, I decided to leverage my available time as a broker and consultant,” Birch said, adding that he had worked with Media Services Group previously and “admired” Media Services Group members.

Media Services Group provides brokerage services and appraisals for radio stations, television stations, cell towers and new media businesses.