Trying to edge closer into the precious FM spectrum that serves New York City, Mega Media Group said its radio broadcast division signed a five-year lease with Island Broadcasting, giving it access to 87.88 MHz.
Alex Shvarts is CEO of Mega Media, which owns Echo Broadcasting. Mega moves its audio content that had been available under an earlier lease on 87.75.
Shvarts said “the increased reach of this new frequency will give Mega Media the potential to become a more viable player in the New York City radio market.”
Island has a license for a low-power TV station on Channel 6 in the market on which Mega has been broadcasting Russian-language programming, audio only.