Mega Media to Morph TV Channel 6 in Two More Markets - Radio World

Mega Media to Morph TV Channel 6 in Two More Markets

Shvarts wants to build a 'national radio brand' using the 'radio on TV channel' concept he explored in New York
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Mega Media Group, which programs that dance format on a TV audio frequency down at the edge of the FM dial in New York — "Pulse87.7" on WNYZ(LP) — plans to expand the concept to Chicago and Los Angeles.

Mega says it has signed a letter of intent to lease frequencies from Venture Technologies Group. Mega leases the low-power Channel 6 signal from Island Broadcasting and is programming it as a radio station. (Read RW's recent coverage of the Channel 6/radio station phenomenon.)

Formal air lease agreements have to be agreed to and executed by both parties by March 31, with programming to begin on June 1.

Mega Media Group CEO Alex Shvarts said expansion into L.A. and Chicago would make Mega a national radio brand, "covering the three top-billing markets which generate in excess of $1.8 billion dollars of advertising revenue a year."

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