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Mercury Deadline Approaches, Again

Deadline extended for radio ad awards, $100,000 for best of show

Who said procrastination never pays? The Radio Mercury Awards award deadline, previously July 15, has been extended to July 22.

The Radio Mercury Awards claim to be the only radiocentric advertising awards. Sponsored by the Radio Advertising Bureau (RAB), the annual awards for commercials and commercial campaigns, are celebrating their 20th anniversary.

Announced prizes include: $10,000 for Integrated Radio Campaign; $5,000 for Radio Campaign; $5,000 for Agency/Production Company; $2,500 for Agency/Production Company; $5,000 for Spanish Language; $2,500 for Public Service/Awareness and the big prize $100,000 for Best of Show (open to all finalists in all categories).

Awards will be made in New York at the Radio Mercury Awards on Oct. 4. Those who can participate is wide ranging – agencies, production companies, radio stations, schools, etc.

Leo Burnett USA Chief Creative Officer Susan Credle has been named as chief judge. She will be joined by Mike Byrne, chief creative officer, Anomaly; Michael Canning, creative director/senior VP, Leo Burnett USA; Mike Hughes, president/creative director, The Martin Agency; Kerry Keenan, executive creative director, Y&R Entertainment; Jose Molla, co-chief creative officer, La Communidad; David Oakley, president and creative director, BooneOakley and Jimmy Smith, group creative director, TBWA/Chiat/Day.

See the web site entry form for more details.