MJI Touts New Text Messaging Tool

MJI Interactive says a new version of its Mobile Xpress Messenger will be available March 6. The software allows affiliated radio stations to text-message listeners about events and breaking news.
“Our new software capabilities were specifically developed so stations can participate in two-way messaging without having to pony up the additional expense of short codes,” said Margaret Shiverick, president of MJI Interactive.
Mobile Xpress Messenger has 75 radio affiliates.