MJI Interactive says a new version of its Mobile Xpress Messenger will be available March 6. The software allows affiliated radio stations to text-message listeners about events and breaking news.
“Our new software capabilities were specifically developed so stations can participate in two-way messaging without having to pony up the additional expense of short codes,” said Margaret Shiverick, president of MJI Interactive.
Mobile Xpress Messenger has 75 radio affiliates.
MJI Touts New Text Messaging Tool
MJI Touts New Text Messaging Tool
