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NAB Exhibitor Viewpoint: Scott Incz, BW Broadcast

The show is not about products, it is about people — it ensures relationships stay strong

The spring NAB Show is approaching. Between now and then Radio World will conduct several short Q&As with manufacturers about their plans and offerings, to help you get the most out of the big annual trade show. Scott Incz is CEO of BW Broadcast.

Radio World: How has business been for the company since last year’s NAB Show?
Scott Incz: Although budgets are tight, business has been good. The move into higher power transmitters has seen us release a 2500 W FM transmitter in our award-winning V2 range. We have also introduced a revolutionary product, the TR600 FM translator, which combines the features of our transmitters and our rebroadcast receiver. The TR300 has been extremely popular with customers looking for a simple-to-use and install translator /repeater solution. Sales have continued to increase in the United States as more clients have become aware and confident in our brand. In addition, we are seeing more and more business coming from Asia, especially China.

RW: What new goodies will your company be showing? Why should attendees visit your booth?
Incz: At this year’s show we will be displaying at booth N2838 some new additions to our Encore range of broadcast utility devices. Two products visitors need to see are the ModMon Encore, a dual FM tuner and dual MPX analyzer, and the DSPmPX, a stereo encoder and decoder.

In addition, this year sees a BW Broadcast joint venture with several other industry players. Watch this space for big things from BW Broadcast as the year progresses.

RW: What is the biggest problem or challenge facing users in your market segment right now?
Incz: Tightened budgets, meaning customers have to be sure they are buying a product that will serve them well into the future. They are looking for gear that is versatile and multifunctioning from manufacturers who spend time and money on products that can be upgraded easily, rather than introducing new products that supersede their old ones.

RW: What are you hearing from your customers about their business outlook this year?
Incz: There is still a lot of uncertainty in the marketplace. The first few months of 2016 were particularly worrying for technology equipment manufacturers. It was like the money tap had been turned off and everyone I spoke to, customers, and other manufacturers said the same thing. March has seen a pickup and the signs for the remainder of the year look promising.

RW: What do you anticipate will be the most significant technology trend at the 2016 NAB Show?
Incz: The continuing trend of IP delivery of content, especially audio over IP.

RW: You’re a show veteran, what’s your favorite thing about the show? Least favorite thing?
Incz: My favorite thing about the show is the chance to once again catch up with old friends, both on and off the show floor. For me the show is not about products, it is about people. The yearly gathering ensures relationships stay strong.

My least favorite thing about the show is the long days. What with large hotels, taxi lines, traffic, you are on your feet for 11 hours straight from when you leave your hotel to when you get back to your room. The show could be a day shorter, say start at 10 a.m. and finish at 5 p.m. That would be great.

RW: Social media is the new marketing frontier these days. Is it affecting the way your company does marketing/business?
Incz: It isn’t affecting our business — it is our business. Marketing, and especially digital marketing, is a passion of mine. Being able to create a campaign and be able to measure results and get a return on investment within hours is amazing. Our sister company Broadcast Warehouse is about to go live with a makeover and will be fully mobile ready — and is very much connected with social media in the way it will work. Additionally, I think the days of magazines and newspapers in printed form are numbered. Although reading printed material is good, the content is often out of date by the time one reads it.

NAB Show Booth: N2838

Radio World invites you to register for a free NAB Show Exhibits-Only pass using our VIP code: LV9443.

To see more show Q&As visit our NAB Show 2016 web page.