High on any radio broadcast attendee’s NAB Show agenda should be the workshop, “Digital Strategies Exchange for Radio,” Wednesday, April 9.
The session is described as focusing “on the new technologies affecting radio and provides nontechnical managers with the tools needed to leverage their digital assets. Radio digital leaders will share a variety of best practices and updates on connected car technology, hybrid radio, digital audience measurement, branding, hiring, social media and new products.”
The workshop will have a keynote address from radio technology expert James Cridland. NAB Labs is a sponsor of this session.