“And now, for our next act, here’s SpotOn!”
Futuri didn’t actually say it that way. But it might as well have, given the attention it is still enjoying from its previous launch.
The software company made ripples and waves with its rollout of RadioGPT. Now it is promoting an audio production system that generates commercials and spec spots using artificial intelligence.
“SpotOn optimizes AI to instantly generate effective, standout creative to vastly improve operational efficiencies and help close more business,” it said in the press release.
It can also generate spot tags and station liners.
Users select a voiceover talent from a library of clones or synthetic voices in dozens of languages. SpotOn includes a music library to help users find the right tone and tempo.
“Each spot is meticulously structured and scripted to hit the right points and make a brand’s message resonate.” The company says the spots can run as-is or be used as a “first draft” for radio producers to work from. Futuri says account execs can also use the tool to create spec spots while sitting with the client.
