Philippe Generali is president and CEO of RCS Worldwide. He took my questions for the Radio World ebook “Recipes for Visual Display.”
Radio World: The theme of this ebook is maximizing the impact of radio station visual displays. With that in mind, what is RCS AudioDisplay?
Philippe Generali: AudioDisplay is a tool that allows radio stations to develop new revenue streams by managing text and image ads synced with their audio. It supports RDS and HD Radio campaigns, running when an ad break airs. The platform allows for content tailored to each technology: short, punchy messages for RDS, album art and more detailed ads with images for HD Radio.
Users have full control over their campaigns, with changes taking effect immediately. For example, an account executive can create or update a campaign while with a client and see it go live in the next ad break. AudioDisplay also offers user rights management, so campaigns can be routed through traffic management for approval before airing.
Additionally, AudioDisplay knows the duration of each break and, if no new data (like song info) is available, it will replace ads with station or show branding to maintain the integrity of commercial content. AudioDisplay is also segment-aware. You can schedule campaigns to run during specific programming segments or shows, allowing for segment-specific sponsorships, either alongside or independent of on-air activity.
You can read more about it on our website.

RW: Is this a service, how does it work?
Generali: AudioDisplay is a cloud-based subscription service. Since it’s priced by usage, an RCS sales representative will assist you in outlining the best campaign package for your needs.
RW: What other features does the platform offer?
Generali: AudioDisplay includes profanity filters and automatic capitalization adjustments for song titles and artist names. Users can also monitor what’s being displayed on their stations in real time from anywhere in the world. You can view a list of all stations in your company and manage individual campaigns for each station or create one campaign for multiple stations.
Many stations will choose to run promos, concert announcements, on-air specials, upcoming contests, downloadable apps, phone numbers and more features that will greatly contribute to de-clutter the on-air audio while offering engaging and more memorable in-car display.
DAB+, the digital radio standard in Europe and ASIA/PAC, is next on the list of features supported by AudioDisplay.
RW: How does the tool fit into a user’s workflow?
Generali: Integration with other platforms is key to delivering a cohesive listener experience. For instance, RDS provides metadata that enhances AudioDisplay, while RadioDNS connects broadcast signals with online content, increasing interactivity for listeners.
AudioDisplay helps radio organizations develop new revenue streams by giving them granular control over text and image ads, synchronized with their audio content. We partnered with Xperi TiVo’s service to offer scrubbed and label-sanctioned Artist/Title casing and spelling as well as accurate album art. The station can also customize what other specific graphics they prefer for display while a song is playing on HD Radio and connected cars.


RW: Does a user have to use RCS Zetta, or can it integrate with other automation systems?
Generali: AudioDisplay works with Zetta or other automation systems, giving stations flexibility in how they manage content.
RW: Is AudioDisplay helping stations generate revenue from car dashboard advertising?
Generali: Yes. Though we can’t share specific client data, stations are seeing success by leveraging targeted advertising in the car dashboard. Sales teams are increasingly focusing on integrating radio with digital platforms, recognizing the potential for revenue through automotive ads.
To fully capitalize on these opportunities, sales teams must understand the value of targeted advertising and the data-driven insights that platforms like AudioDisplay provide.
RW: What do potential users need to know about the physical implementation and how to get the most out of AudioDisplay?
Generali: The local RCS Connect Client is installed on a host machine — or multiple machines for redundancy — and relays RDS and Program Associated Data from the automation system to the AudioDisplay cloud service. Traffic, sales and programming personnel can access the service through standard web browsers to create, schedule and monitor campaigns. The service enhances RDS and PAD streams with scheduled content, which is then distributed to broadcast encoding paths via the RCS Connect Client.
It’s important to note that licensing agreements for images and other content may also be necessary for your campaigns.
RW: What’s the key takeaway?
Generali: Radio engineers and managers should focus on integrating traditional broadcasting with digital platforms. By mastering graphics and exploring new revenue streams — especially in automotive advertising — they can enhance the listener experience. Collaboration with sales teams is essential for navigating these evolving trends and making the most of new technologies like AudioDisplay for effective ad management.
Audiodisplay.com from RCS is used at more than 1,200 FM and HD stations in the U.S., making radio look as good as it sounds and compete with streaming audio apps in the car with stunning visuals. And it makes money too.