Bierhorst: Radio Must Stay at the “Heart of the Dashboard”
From Madrid, WorldDAB provides updates on digital coverage and in-car placement
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From Madrid, WorldDAB provides updates on digital coverage and in-car placement
Quu says 83% of listeners notice visual ads and that they increase purchase intent
But the Jacobs brothers say the dash also opens singular opportunities
Connected cars can access scores, play-by-play and more through Nexus Auto
Roger Lanctot digs into the findings of Quu’s latest dashboard report
Now is a great time to evaluate whether initiating digital broadcasts makes sense
Joe Marshall on the methodology and insights of the new Quu report
Partnership allows stations to deliver synchronized visuals and text to in-car displays
Learn about the findings of Quu's latest In-Vehicle Visual Report
New dashboard report also finds that fewer new cars are “radio-forward”
The companies will host live demonstrations of metadata synchronization at the NAB Show
The partnership looks to enhance listeners' in-car experience
“Appoint someone with clear responsibility and KPIs for station metadata”
DTS AutoStage data from Q4 also highlights the fusion of music genres
Generali says sales teams increasingly see the potential for revenue through automotive ads
Some radio stations show up much better than others
It plays a role for both commercial and noncom radio broadcasters
Radio should provide to listeners at least what the music streamers do
Content Partnership extends the benefits of sponsored metadata
Hybrid broadcasts, radio button location and compelling metadata were among the themes presented for...
Says the move will boost targeting, measurement and attribution
Jurison says it costs little to get started, and the upside is high
"Digital radio has all the tools to create the experience car listeners need"
Stations are getting a premium for synchronized text and images with audio ads
Good metadata practice is still not sufficiently common metadata practice
Embracing these technologies will increase listener loyalty and engagement
Fred Jacobs says most PDs have not been taught to even consider the dynamics...
How to add zest to your radio station's dashboard flavors
“We are working to assure easy access to radio, in the highest possible quality”
Voice control is a good example of why we need to think beyond audio
Tool from Summit Technology adds cybersecurity to the 732
Here’s our experience with them at Baltimore Public Media
I checked in with Rebecca Hanson after her first year as director general
Would your station earn a green rating — or a red flag?
New suite of tools helps stations manage their PAD
Report that helps stations assess their metadata includes fresh market audits
While analog AM does not support metadata, other signals in use by AM broadcasters...